About Athletes Choice
We are dedicated to safe nutrition
Athlete’s Choice Mission
The Mission of Athlete’s Choice was to develop a comprehensive line of nutritional supplements formulated to help athletes of all levels achieve their potential and become the best they can be. Most athletes are missing one of the most critical parts in achieving that success and that is proper nutrition in order to perform better and recover faster. The Team at Athlete’s Choice has always been passionate about helping young athletes achieve their potential both on and off the field. Over the past 20 years, we’ve worked with thousands of student athletes from across the country, developing nutritional programs to help them increase strength, power, endurance and overall performance. This passion was one of the motivating factors in developing this line of nutritional products, specially formulated for athletes of all levels. Our promise to parents, coaches, trainers and the athletes that use Athlete’s Choice is that our products will always be formulated with the athlete’s safety first and performance second. Athlete’s Choice is committed to developing products that are banned substance free, meet all nutritional guidelines for amateur sport, are all-natural and contain the highest quality ingredients.
Athlete’s Choice is proud to partner with the National Football Academies™ (NFA). The NFA is a national organization that conducts camps and clinics across America for young athletes aspiring to play at a higher level. Like Athlete’s Choice, the NFA shares the same passion to help these young athletes achieve their goals and dreams. AC will be working in conjunction with NFA at their camps to educate these athletes on the important role nutrition plays in their development. Athlete’s Choice will be available soon exclusively through both Max Muscle stores across the country and the National Football Academies™.
All products in the Athlete’s Choice line are formulated using NCAA guidelines to ensure that they comply with all amateur and youth sports programs. Each product is guaranteed to be free of any banned substances, is all-natural and tastes great. There are instructions for use for each level starting from Youth, then High School, Collegiate and Pro to help both the athlete, parents and coaches understand how to use each product for best results. All products can be mixed without a blender and will give athletes a super convenient and great tasting way to improve their performance, accelerate recovery time and achieve their goals. AC products are available at Max Muscle stores nationwide and the National Football Academy www.nationalfootballacademies.com
| Youth – Age range for boys and girls, 4 yr – 14 yr. Youths participating in sports such as soccer, T-ball, swimming, football, etc. Recommended use based on body weight. |
| High School – Age range for males and females, 14 yr – 18 yr. High school student athletes participating in sports like football, baseball/softball, basketball, track & field, swimming, tennis, etc. Recommended use based on body weight. |
| Collegiate – Age range for males and females, 18 yr – 23 yr. Collegiate athletes participating in a wide range of sports like football, basketball, baseball/softball, swimming/diving, water polo, tennis, etc. Recommended use based on body weight. |
| Professional – Age range for males and females, 18 yr and up. Athletes participating in all professional level sports. Includes semi-professional. Recommended use based on body weight. |
Athletes Choice was developed to provide safe and natural products for young athletes. CEO, Joe Wells has been actively involved in youth sports for over 30 years. As a young competitive athlete, Joe learned the value of diet, nutrition and hard work.
In High School Joe excelled in Football, Basketball and Track. His hard work paid off as he was selected All-State in football as an Offensive and Defensive player. In basketball he averaged 25 points per game and in track he set a state record in the shot put. Joe passed up D-1 college opportunities to stay in his hometown and attend Southern Utah State College. His deciding factor was that he would be allowed to compete in football, basketball and track.
At 6-2 and 175 pounds, Joe was considered a great high school athlete, but he needed to gain weight fast to compete in college. Joe was committed to doing it naturally and he began learning everything he could about training and nutrition. He quickly learned that protein was the key factor in recovery after intense training. Joe followed a very strict training program that included plenty of running and lifting. And he followed a simple principle that he has taught to thousands of young kids, “Eat or drink a quality protein every 3-4 hours. Armed with a will to succeed and plenty of good food and protein, Joe reported to his first year of college training camp at 210lbs, 40 pounds heavier. He was also stronger and faster than he had ever been. Joe went on to have a successful college career. In his final senior season, Joe weighed 240 pounds and benched over 500lbs. He was an All Conference selection at linebacker. Joe wants to emphasize that he did all this with absolutely, NO STEROIDS! Just hard work and a disciplined diet. He had several opportunities in the NFL with the Seahawks, Saints, Eagles and Raiders.
Most athletes that train intensely end up overtraining and leaving the body void of vital nutrients needed to optimize recovery. Athletes Choice will address the needs of these young athletes to help them accomplish their goals using safe and effective products. We are committed to teaching young athletes to be disciplined and informed when it comes to taking care of their bodies. Our products will be manufactured with the expectation that our own kids will rely on them as they begin their sports careers. We want Athletes Choice to be your choice, because we care about young athletes!
As a student athlete, Sean competed in numerous sports including baseball, football, soccer, tennis & surfing. In high school Sean began weight training and focusing on his nutrition to get bigger and stronger for football. That experience lead to a passion for bodybuilding and numerous amateur championships. Today Sean coaches several of his children's' sports teams and has a passion for helping young athletes learn how they can improve their performance both on an off the field naturally with proper nutrition and training. As a founding partner in Athlete's Choice Sean is excited to develop safe and effective products specifically for athletes of all levels to help them gain a competitive advantage.
Athlete's Choice National Brand Manager Chad Case is a Certified Nutritionist as well as a Certified Children’s Nutritionist and has been helping athletes reach their peak performance through proper nutrition and safe supplementation for well over a decade.
Chad was a highly successful and heavily recruited athlete and after a decorated high school athletic career in both football and soccer; Chad passed up on many opportunities to continue his football career at larger schools to stay close to home and play football at Nebraska Wesleyan University. His deciding factor on passing up other opportunities was simple, he loved the school, and wanted to play as much football as possible during his 4 years of eligibility that he could.
The decision paid off as Case was a collegiate standout in football, and a 4 year starter and 4 year letter winner playing defensive end and linebacker, winning numerous post season awards, as well as being selected to play in two post season All-Star games.
Chad began his coaching career by serving as a Graduate Assistant at Pittsburg State University while attending graduate school to pursue his Masters degree and continue his passion of teaching the game of football. Chad is now a certified Quarterbacks Coach through the National Football Academies and is also a highly accomplished youth football coach.
Chad also serves as National Football Academies National Director of Nutrition and oversees all athletes in education on nutrition, safe supplementation, nutrient utilization, and customized meal planning.
As the National Brand Manager for Athlete’s Choice; Chad is excited to help athletes of all ages and skill levels to come to better understand how important proper nutrition and safe supplementation is to their optimal development.
Dr. Phillip W. Harvey is a leading expert in nutritional biochemistry and has been involved in education, research and the nutritional industry for over 28 years. Dr. Harvey is the Chief Product Formulator for Athlete’s Choice and heads product research and development along with responsibilities in regulatory affairs, quality assurance, technical writing, education and training.
Dr. Harvey received his Ph.D. from Colorado State University, an M.S.P.H. degree from the UCLA School of Public Health. He was awarded a post-doctoral fellowship at the UCLA Department of Medicine & Molecular Biology Institute. He is a Registered Dietitian, Board Certified Nutrition Specialist and elected a Fellow of the American College of Nutrition. Dr. Harvey is an active member of numerous professional organizations including the American Society for Nutrition, International Society of Sports Nutrition, Institute of Food Technologists, and American Dietetic Association.
